Press Release

Apprivo Delivers Three New Software-as-a-Service Offerings To Extend The Value Of Salesforce
Partner Networks

New Offerings Reduce the Complexity of Managing Named Accounts, Partner Scorecards, and Special Pricing in the Channel

SAN FRANCISCO, CALIF. – October 24, 2008 – Apprivo (www.apprivo.com), a provider of value-added products and services for Salesforce Partner Networks, today announced three new Software-as-a-Service (SaaS) offerings that simplify how Named Accounts, Partner Scorecards and Special Pricing are managed in the channel.

“Companies have unique processes based on the complexity of their channel,” explains Elay Cohen, vice president of products at salesforce.com. “Apprivo is creating innovative applications that deliver immediate value to our customers.”

“Apprivo revels in making complex channel processes more efficient,” comments Apprivo founder and CEO, Andrew O'Driscoll. “The flexibility of the Force.com Platform-as-a-Service allows us to efficiently and cost-effectively develop the on-demand products our customers need to succeed with their channel.”

Apprivo on-demand products for Salesforce Partner Networks include:

• Apprivo Named Accounts - uses an innovative technique to streamline lead routing so customers can minimize channel conflict and align selling efforts within key accounts.
• Apprivo Partner Scorecard - consolidates and calculates channel performance metrics so customers can focus partner behavior on activities that will drive more revenue.
• Apprivo Special Pricing - instantly analyzes the impact of non-standard pricing across the entire value chain so customers can determine whether competitive business is worth winning.

Apprivo products are fully native to Salesforce and run entirely within the Salesforce cloud, reducing customer risk as well as cost of ownership. Because Apprivo products are native, features leverage familiar Salesforce concepts. Users intuitively understand navigation, interaction, and reporting, reducing the learning curve, and increasing the adoption of Apprivo products.

About Apprivo, Inc.

Apprivo delivers products and services that help enterprises streamline channel processes to maximize the value of their Salesforce investment. Customers depend on Apprivo’s on-demand products and professional services to improve sales and marketing alignment, transparency and performance across their Salesforce Partner Networks. Apprivo is headquartered in San Francisco, California and is privately held. For more information, please visit www.apprivo.com.

Media Contact:

Tom Thomas, Apprivo
tthomas@apprivo.com
(415) 632-5764