Press Release

Apprivo Eases Administration Of Direct And Indirect Channels With New Software-as-a-Service Applications For Salesforce

New Offerings Streamline Group Maintenance and Lead-to-Opportunity Conversion

SAN FRANCISCO, CALIF. – October 31, 2008 – Apprivo, a provider of value-added products and services for Salesforce Partner Networks, today announced two new Software-as-a-Service (SaaS) offerings that reduce the administration overhead for managing groups in direct and indirect sales channels and converting leads into opportunities for team selling.

“Apprivo is dedicated to helping customers manage their direct and indirect channels more efficiently,” explains Andrew O'Driscoll, founder and CEO of Apprivo. “By automating cumbersome tasks and complex processes, our customers can spend less time on administration and more time on what’s important: driving revenue.”

Direct and indirect sales channels are dynamic and manually maintaining group membership is both time consuming and error prone. Because access to vital sales information such as price books, content, and reports is typically managed by group-level permissions, the risk of exposing the wrong information to sales representatives increases if group membership is not up to date.

Apprivo Dynamic Groups uses a rules-based approach to automatically manage group membership by user profile. This innovation allows Salesforce customers to leverage their existing investment in profile development to dramatically reduce group maintenance, which ensure users will have reliable access to relevant information they need to close deals.

Companies that leverage indirect channels encourage partners to identify new business and register leads. Depending on the sales model, however, it may not be prudent for partners to update pipelines when leads convert. Companies with referral models may reward partners for identifying new deals, while direct reps are assigned responsibility for closing sales.

Apprivo Add To Sales Team uses pre-configured rules to streamline lead-to-opportunity conversion and automatically assign the appropriate opportunity ownership and visibility permissions to the combined direct-indirect sales team. This innovation expedites team selling and enhances communication by providing partners with continual visibility to the deal as it progress through the pipeline.

About Apprivo, Inc.

Apprivo delivers products and services that help enterprises streamline channel processes to maximize the value of their Salesforce investment. Customers depend on Apprivo’s on-demand products and professional services to improve sales and marketing alignment, transparency and performance across their Salesforce Partner Networks. Apprivo is headquartered in San Francisco, California and is privately held. For more information, please visit www.apprivo.com.

Media Contact:

Tom Thomas, Apprivo
tthomas@apprivo.com
(415) 632-5764