Customers: Frictionless E-Commerce

Challenge

• Leading global brewer dominates the Canadian and U.S. markets
• To remain competitive, the company needed to capture high-potential new markets across the globe
• Easy access to acquire branded merchandise was critical for market development
• Paper- and fax-based purchasing processes were inhibiting growth

Solution

• Developed distributor portal with shopping cart
• Because a shopping experience begins with the product, not the account, the native Salesforce workflow was inverted
• Allowed shoppers to easily browse, search, and filter on product attributes and then add items to shopping cart and check out
• Created the ability to support multiple price books so the company could add new items as needed

Results

• Eliminated offline purchasing processes
• Allowed distributors to purchase apparel, signs, and other merchandise in a frictionless fashion
• Enhanced satisfaction and loyalty of new distributors by streamlining purchasing
• Accelerated market expansion efforts by improving productivity for the company and its partners