Customers: Quick Content Publishing

Challenge

• IT bottlenecks were stalling portal content changes
• The lack of timely and relevant content was causing confusion with partners
• Because the channel program was expanding, content needed to become more targeted than before
• Partners were struggling to find the right documents and sales tools to be effective in the field

Solution

• Created content publishing application
• Intuitive interface allows channel marketing to add, modify, and remove portal headlines and associated portal content
• Integrated Apprivo Dynamic Public Groups application to simplify content targeting and dynamically display the right content to the right partner
• Allowed external content to be published within the portal
• Empowered channel marketing to update links when external content was moved, without involving IT

Results

• Put publishing power in the hands of channel marketing
• Removed IT bottleneck by allowing channel marketing to publish content
• Reduced the risk of exposing partners to the wrong information by using partner profiles to dynamically display content
• Improved the timeliness of content by empowering channel marketing to publish updates as needed
• Accelerated partner ramp up by ensuring information was relevant and easy to locate